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What is Marketing?

What is Marketing?
 
If I wanted to market a Perfume...
 
If I put up a sign to promote the product, that's
ADVERTISING.

If I put the sign on a bus and drove it through London, that's
PROMOTION.


If I get a celebrity to use the perfume and journalists speak to her at the Oscars, that's
PUBLICITY.

If I get her fans to talk about the perfume and discuss it, that's
PR.

If I tell everyone how good the perfume is, that's
SALES.
 
An Influencer can do all of this..
 

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